DuracellTomi's Google Tag Manager for WordPress wordpress plugin resources analysis

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Name	DuracellTomi's Google Tag Manager for WordPress
Version	0.9.1
Author	Thomas Geiger
Rating	100
Last updated	2015-02-23 04:10:00
Downloads	31243
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Home page

Delta: 0%

Post page

Delta: 0%

DuracellTomi's Google Tag Manager for WordPress plugin has no negative impact on PageSpeed score.

Home page PageSpeed score has been degraded by 0%, while Post page PageSpeed score has been degraded by 0%

DuracellTomi's Google Tag Manager for WordPress plugin added 2 kB of resources to the Home page and 2 kB of resources to the sample Post page.

DuracellTomi's Google Tag Manager for WordPress plugin added 0 new host(s) to the Home page and 0 new host(s) to the sample Post page.

Great! DuracellTomi's Google Tag Manager for WordPress plugin ads no tables to your Wordpress blog database.

Resources Added (Post page)

Description

Google Tag Manager (GTM) is Google's free tool to everyone to be able to manage your analyitcs, PPC and other code snipetts using an intuitive web UI.

This plugin can place the necessary container code snippet into your website so that you do not need to edit your theme files.

Basic data included

Google Tag Manager for WordPress (aka GTM4WP or GTM 4 WP) builds a so called dataLayer variable for you. Using this you can manage your tags very easily since you can fire them using rules that include

post/page titles
post/page dates
post/page category names
post/page tag names
post/page author names
post types
post count on the current page + in the current category/tag/taxonomy
logged in status
logged in user role
logged in user ID (to track cross device behavior in Google Analytics)
search data

Use search data to generate Analytics events when an empty search result is being shown. This is useful to see what people are searching for that is not available on your site (for example a product).

Use post count to generate Analytics events when an empty result is being shown. This can be useful to catch empty (product) categories.

Browser / OS / Device data

browser data (name, version, engine)
OS data (name, version)
device data (type, manufacturer, model)

Data is provided using the WhichBrowser library: http://whichbrowser.net/

Weather data

Add the current weather conditions into the dataLayer so that you can use this information to generate special remarketing lists and additional segmentation in your web analytics solution:

weather category like clouds, rain, snow, etc.
weather description: more detailed data
temperature in Celsius or Fahrenheit
air pressure
wind speed and degrees

Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may be applied:

http://openweathermap.org/price

To determine to current location of your visitor, this plugin uses geoplugin.net. Depending on your websites traffic, additional fees may be applied:

http://www.geoplugin.com/premium

Tag Manager Events

This plugin can fire several Tag Manager event so that you can include special tags when

the visitor clicks on an outbound link
the visitor clicks on a download link
the visitor clicks on an email link
the visitor moves between elements of a form (comment, contact, etc.)
the visitor clicks on a Facebook like/share (limited feature) or Twitter button

Link URLs are included in the Tag Manager event so that you can use them for example in a Google Analytics event tag.

Scroll tracking

Fire tags based on how the visitor scrolls from the top to the bottom of a page. You can track this as Analytics events and/or fire remarketing/conversion tags to if you want to track micro conversions. Separate readers (who spend a specified amount of time on a page) from scrollers (who only scroll through within seconds)

Scroll tracking is based on the solution originally created by

Nick Mihailovski
Thomas Baekdal
Avinash Kaushik
Joost de Valk
Eivind Savio
Justin Cutroni

Original script: http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/

Google AdWords remarketing

Google Tag Manager for WordPress can add every dataLayer variable as an AdWords remarketing custom parameter list. Using this you can create more sophisticated remarketing lists.

Blacklist & Whitelist Tag Manager tags and macros

To increase security on your website, you can whitelist and blacklist tags and macros. This means you can disable certain tags from being fired or prevent the use of certain macro types from being used regardless of your current Tag Manager setup.

If your Google account is being hacked that is associated with your Google Tag Manager account, an attacker could easily execute malware on your website without accessing its code on your hosting server.

By blacklisting custom HTML tags and/or custom JavaScript macros for example you can have a more secure Tag Manager container if you do not use those kind of elements.

Integration

Google Tag Manager for WordPress can integrate with several popular plugins.

Contact Form 7: fire an event after a successful form submission
WooCommerce:
- Classic e-commerce:
  - fire event when visitors ads a product to your cart
  - include transaction data to be sent to Google/Universal Analytics
  - include necessary remarketing tags for Google AdWords Dynamic Remarketing
- Enhanced e-commerce (experimental!):
  - implementation of Enhanced E-commerce
  - Does not include tracking of promotions since WooCommerce does not have such a feature (yet)