Simple Content Experiments wordpress plugin resources analysis
| Download This Plugin | |
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| Name | Simple Content Experiments |
| Version | 2.3 |
| Author | Lon Koenig (Firebrand LLC) |
| Rating | 0 |
| Last updated | 2014-09-19 03:04:00 |
| Downloads |
165
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Home page
Delta: 0%
Post page
Delta: 0%
Home page PageSpeed score has been degraded by 0%, while Post page PageSpeed score has been degraded by 0%
Simple Content Experiments plugin added 2 kB of resources to the Home page and 2 kB of resources to the sample Post page.
Simple Content Experiments plugin added 0 new host(s) to the Home page and 0 new host(s) to the sample Post page.
Great! Simple Content Experiments plugin ads no tables to your Wordpress blog database.Simple Content Experiments creates shortcodes you can use to create variations for Google Experiments. It also handles the communication with the Content Experiments API to select variations and report results.
In the simple (page) form of Google Experiments, the user is redirected to a separate page which contains the variation.
The Simple Content Experiments plugin allows you to define sections within a single page that contain multiple variations. For example, you can test if one call-to-action image gets more clicks than another.
This plugin implements the "Client-side" model described in Content Experiments Without Redirects (Browser-only implementation)
To use this plugin, you will need:
- Google Universal Analytics installed on your site
- A Content Experiment
- Your experiment ID (Will be displayed when setting up the experiment above.)
Sample content experiment:
[experiment id="EXPERIMENT ID"]
[ex_variant]
content for first variation
[/ex_variant]
[ex_variant]
content for second variation
[/ex_variant]
[experiment]- Allows in-page variations. You don't need to create a whole page for each variation
- Simple shortcode syntax
- Uses Google Experiments API to determine which user sees which variation
- Adds class ("xvariantclick") and custom data attribute ("data-xvariant") which can be used for Analytics event goals and tracking
Anchors within an experiment variation get an additional class: "xvariantclick" This class can be used with Google Tag Manager to create a rule that responds to clicks on those elements.
Google Tag Manager:
- Make sure you have an Click Listener tag
- Create a macro to get the experiment variation number
- Name: name it something like "experiment_variant"
- Macro Type: Data Layer Variable
- Data Layer Variable Name: "gtm.element.dataset.xvariant"
- Data Layer Version: version 2
- Default Value: 0
- Create a firing rule
- Rule Name: "xvariantclick"
- Conditions
- {{event}} equals gtm.click
- {{element classes}} contains xvariantclick
- Create an event tag for these experiment clicks:
- Name: name it something like "Experiments Events"
- Tag Type: Universal Analytics
- Track Type: event
- Event Tracking Parameters (all are optional, these are sample values)
- Category: "experiment"
- Action: "click"
- Label: blank
- Value: {{experiment_variant}}
- Firing Rules: xvariantclick
Google Analytics Experiments:
To track clicked items within an experiment, use these new events in your goal definitions. You can look for an event where Category = "experiment" or whatever you named your category above.
